2X Barcelona
In partnership with Conecta Barcelona, the 2X program helped 10 SMEs from diverse industries to improve their current business and find new revenue streams.
Construction
Encofrados Alsina
Hormipresa
Fundación ITEC
Dicomol
Complementary Constr. Services
Pinearq
Lamp
Xavi Coll
Others
Flexor
Valores & Marketing
Sivana
The following are 3 case studies of successful companies throughout the program
Flexor was founded in 1963 to improve the health and comfort of people's feet. They are experts in manufacturing foot insoles, especially latex.
Alexis Granero, CEO
Core Business
The company wanted to increase their sales through online marketplaces, for which they did not have a defined strategy.
For this, they defined possible solutions that included e-comerce training, and research, benchmarking and expert inut for ideal product strategy and pricing policy for each marketplace.
They used diverse solutions such as Barcelona Activa, Cibernarium, ICEX, ACCIO, Google, amongst others.
New Offerings
Your Foot Solutions was created for clients to access a personalized design of their foot insoles based on biomechanical criteria
Through an app, clients take 3 photos of their feet and in 72 they can have their personalized insoles at home
The company leveraged their IP and technology to access new market through B2B and B2C channels
For more than 5 years, Lamp has created functional and customized solutions for its customers' lighting challenges, adapted to their rchitectural projects around the world. The company advises, designs, produces and makes technical lighting projects possible
Ignasi Cusidó, CEO
Core Business
Lamp's pain point was to optimize preparation for client visits in a way that could convert leads to customers more effectively
Lamp decided to centralize the information in a way that they can visualize the company's experience and potential opportunities to work together in a 360 way
They used Microsoft Dynamics and Google Sites to improve their current process
New Offerings
YourLight by Lamp is an algorythm-based platform that allows B2C clients to access expert advice on lighting and buy online
The company seeks to democratize good lighting, highlighting the importance on comfort and well-being
The platforms makes available the tools to properly illuminate each space
Valores & Marketing was born more than 25 years ago to connect brands with people. Theit trajectory has given them the experience so that more and more clients connect with society, providing them economic and social value.
Juan Mezo, CEO and Partner
Core Business
Valores & Marketing's biggest pain point was internal organization and defined task-based planning as a potential solution
The company's solution was to use a repository of processes and digital and non-digital project management tools
For the succesful implementation of thge solutions, they prioritized processes and worked on company culture through pilots
New Offerings
Gamification for Sustainability is a specialized training for company employees on Sustainable Development Goals (SDG)
For a month, employees go through a 16-hour e-learning in a game environment using Microsoft Minecraft Education
Employees are trained to see the relevance of the SDGs in their daily activities