Cohort 4 Case Studies
In Cohort four, we had 30 success cases of participating businesses. There are two case study examples grouped in the following industries
Food & Beverage
Yamacu
Meal Mantra
Retail
Many Graces
Yvees Honey
Professional Services
Clarafying Coaching Institute
Affordable Green Movers
Personal Services
Boston Ink
Los Magicos Barber Shop
In the Food and Beverage sector, Yamacu was looking for opportunities to strengthen a revenue-generating product and Meal Mantra wanted to explore new distributor partnerships
Dugu, an African restaurant business affected by the pandemic pivoted to a single product entrepreneurial business called Yamacu, a popular natural ginger juice sourced from local produce
Salimata Bangoura
Growth Strategy
Sign up to 350 Farmer’s Markets to promote the product offline and engage with new customers
Drive a comprehensive digital social media strategy to raise brand awareness and capture new or existing clients
Digital Tools
Use Canva to develop marketing materials following the brand book manual created to drive online traffic with the marketing strategy for Instagram
Revenue Growth Expectation
The current revenue is $8,500 and is projected to increase by $35,700 in the short term (3-6 months) by:
Utilizing marketing collaterals and farmers markets material to enter 350 farmers markets and increase sales
Meal Mantra has validated a product of quality in the market and is ready to take a bigger step by partnering with Food Service contract companies while selling directly to consumers via their website
Turun Bhalla
Growth Strategy
Expand to sell to new B2B stakeholders like Food Service Contract Companies
Exploring B2C with digital platform users by selling through website
Digital Tools
Improve social media engagement and communication by utilizing Instagram, Tiktok, Tasty, etc. to familiarize consumers with cuisine and product background
Revenue Growth Expectation
The current revenue is $86,400 and is projected to increase by $131, 412 in the short term (3-6 months):
Expanding into contract Food Service space $82,706
Increasing digital visibility to attract digital customers $48,706
In the retail sector, Many Graces was exploring a new business model leveraging its current capabilities, and Yvees was opening new stores and strengthening their marketing presence
Rebecca and Kel Komenda - Many Graces
Many graces create a new business model called Pick Your Own Flower leveraging their production site while also landing new partner proposals and increasing their production capabilities
Growth Strategy
Make the proposal generation process more efficient
New offer “Pick Your Own Flower” leveraging their production site
Plan to increase the production capabilities by 2X
Digital Tools
Eventbrite as a sales channel to start promoting PYO Flower, Canva to significantly free up the owner’s time with the proposal creation, and Fiodesk to improve email marketing for current and potential clients
Revenue Growth Expectation
The current revenue is $120,000 and is projected to increase by $175,000 in the mid term (7-12 months):
PYO Flower $20,000
Proposal Template has accelerated the process that will potentially help close an average of 5 more proposals a year $35,000
Increase the production capabilities would generate another $120,000
Ivy Lawson - Ivyees Honey
Ivyees’ consultant team were able to find solutions how to improve current website, create Social Media Strategy, and to take advantage of the opening of the two new stores
Growth Strategy
Improve current website to increase traffic and sales conversion
Social Media strategy to Drive Sales
Solutions on Ivyees’ CRM decision and packaging creation
Support on an decision of an existing project (2 new stores to be launched)
Digital Tools
HubSpot is being considered as CRM system, YouTube to collaborate with influencers (Mikey G and Sarah from Peace Corp), and Instagram to increase the website traffic.
Revenue Growth Expectation
The current revenue is $1.2 MM and it is projected to increase by $1.5M in the mid term (7-12 months):
Website and social media development $1M
New locations revenue by $500,000
In the Professional Services, Clarafying Coaching Institute was developing a marketing strategy to increase the client base and Affordable Green Movers modified its offering to new market needs
Clara Diaz Anderson - Clarafying Coaching Institute
Clarafying Coaching Institute will leverage a digital marketing strategy to increase class sizes and will use Kajabi as a digital tool to create a self-paced online course
Growth Strategy
Facilitate live certifications courses once per quarter rather than once per month
Execute marketing strategy to promote courses through her established network and increase class sizes
Develop a self-paced, online certification course
Digital Tools
Clara will be promoting her courses by posting digital flyers and content on LinkedIn, Instagram, and Facebook, as well as through her personal network. She will use Kajabi and an Instructional Designer to create the self-paced, online certification course.
Revenue Growth Expectation
The current revenue is $70,000 and is projected to increase by $245,000 in the long term (1+ year) by:
Selling live certification courses $125,000
Creating and selling an online certification course $120,000
Edinelson Santos – Affordable Green Movers
AGM will offer moving services for small businesses and offices as well as build storage units and rent them to consumers and businesses looking for extra storage space
Growth Strategy
Build new AGM website that improves operations and customer experience
Expand to offer moving services to small businesses and offices
Build storage units to generate additional monthly revenue
Digital Tools
Build new website using SmartMoving or shyft to integrate tools such as a scheduler and automated emails. Digital brochures and paid ads will be published on association pages such as MoverMatch.com to drive more online traffic
Revenue Growth Expectation
The current revenue is $100,000 and is projected to increase by $330,000 per year in the long term (1+ year) by:
Providing services for 8 small businesses or offices per month $250,000
Renting storage units could potentially add $80,000
In the Personal Services, Boston Ink will leverage an online tool to reduce manual operations and Los Magicos will expand her portfolio of offerings
Eric James - Boston Ink
Boston Ink will improve his operational booking process by acquiring a digital tool FRESHA and will add to its portfolio of services Temporary Tattoo and Tattoo removal
Growth Strategy
Implement an integrated online booking platform and a marketing strategy focus on social media
Add to the portfolio of services “Temporary Tattoo” and “Tattoo Removal” leveraging current capabilities and assets
Digital Tools
Use FRESHA as an integrated online booking and scheduling platform and payment solution and Buffer to manage its social media platforms: Facebook, Instagram and YouTube
Revenue Growth Expectation
The current revenue is $150,000 and is projected to increase by $180,000 in the mid-term (7 -12 months) by:
Improving their current website and social media engagement $10,000
Relaunching the tattoo removal concept $170,000
Argentina Villar - Los Magicos Barber Shop
Los MBS will create an academia to teach technical skills for businesses owners to train their own employees while also adding a new service for wax hair removal
Growth Strategy
Implement a social media strategy
Incorporate "Wax hair removal" to the portfolio of services to modernize the offering and create a "Barber School“ to train new qualified talent and generate new sources of revenue
Digital Tools
Use Canva to create a brand kit and plan a social media content schedule, and leverage Instagram and Facebook with paid ads to create more engagement and build a community
Revenue Growth Expectation
The current revenue is $48,000 USD and is projected to increase by $55,000 USD in the mid-term (7-12 months) by:
Utilizing marketing collaterals to generate sales $4,000
Launching the Wax hair removal $35,700
Barber Academia concepts $15,300
More stories were shared in a testimonial video
